How We Make Pricing Legible
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Approach
Price comes first, then the context behind it.
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Sourcing
Figures are drawn from published rate guides and cost databases.
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Audience
Written for men in Jacksonville Beach who are weighing a quote.
Before he asks for a figure, a man comparing vitamin shots, chemical peels, PRP or the choice of injector usually wants to know whether it will be fair.
Rates come first
This guide puts price first so the figure has context before anyone names it. The question here is what a fair price looks like.
Ranges across the published guides
The guide surveys published rate guides and cost databases, then explains the spread between them. Two published figures that sit far apart are not averaged into one. The work is to say why they differ and which one a reader should hold his own quote against.
Further reading from published sources includes the Cleveland Clinic page on cosmetic injectables, the ASPS article on nonsurgical treatments and the Endocrine Society obesity library. For a clinical review, there is the Global Aesthetics Consensus on botulinum toxin type A.
Gaps where no figure exists
Some treatments have no published figure to survey. In that case the guide prints no number. It explains the difference between a ballpark figure and a firm quote, so a reader can tell which one he has been given and ask for the other.